Your time is now is project which Daybreak has opportunity to cooperate with Warrior, a beverage brand from Thailand. With key message is inspiring the young not to hesitate and get their chance. We have 4 viral clip (football, traveling, love and Quang Dang KOLs) for campaign, based on the idea of ​​”heart and mind” to wake up warrior energy inside each person.

Along with the four viral clips, the campaign also builds a website (warrior.com.vn) to interact with users. On website, which has one of Warrior’s contest lavish competitions of the year: “Your Time Is Now – Share your indecisive moments” with a total prize of up to 500 million VND.

Finally, the contest also selected the best 4 winners, over 49,000 participants and most prominent warriors. And to honor them, the contest has released video clips emotional based on real-life of the winner.

In addition to the above activities, Daybreak has also been in charge of postings on the Warrior Vietnam fan page, Warrior Vietnam Youtube and has launched the Warrior’s app to accompany the young.

Your Time Is Now – one of DayBreak’s proud campaigns.

 

Warrior – Your Time Is Now – 2017

Work: Advertising/Digital

Client: Warrior Vietnam

Agency: Daybreak Vietnam

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